You can now pin a post on your Instagram profile!

You can now pin a post on your Instagram profile!

Instagram has launched a new feature that allows you to pin your favourite posts to the top of the profile, so they are always visible to all users! With this new function, users can highlight what they find most striking in their feed, being the first thing seen when someone comes to visit our profile.

Instagram has announced that this feature is now activated on Instagram globally on

Twitter:

So now, users can pin up to three posts (these could be photos, videos, or Reels) to remain at the top of their profile grid. But how?

To pin a certain post, there are two options:

The simplest of all is by holding down the post that we want to pin and then a range of options will appear, including ‘Pin to Profile’. The content will then be displayed at the top of your grid in a quick and simple way.

The second option is directly from the publication, on the three points that appear in the upper right part. The option to pin it will appear there too.

Easy-peasy lemon squeezy!

Thanks to this new Instagram function, users or brands will get better exposure on this social network and greater interaction with the content they like the most or think is important for their business. Organisations can also pin important posts like company announcements, product or service promotions, or giveaway announcements.

If you want to know more social media platform updates, check our weekly snapshots or contact us now!

Latest Posts

A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…
Read More
In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…
Read More
The social commerce system behind 6x ROAS A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods brands often sitting between 2x…
Read More