Pinterest, the pinboard-style sharing platform offers exciting opportunities for brands to connect with their customers in an innovative, emotional way by tapping into their passions. For some, such as fashion retail brands, it couldn’t be easier – customers will lap up rich, visual content (especially when it’s a designer handbag!) However, Pinterest’s scope is wide (I love to use the platform to browse for infographics and travel shots), so don’t make the mistake of assuming it’s not a good fit for you without doing some investigation first. Thinking of setting up a company profile? Then cast your eye over the below cheat sheet for some top tips. Let us know if you’ve got a Pinterest query…

Link to infographic FYI –

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