Pinterest’s intriguing influx of new users and exciting ad opportunities

This year, Pinterest’s growth has improved by leaps and bounds. So much so, that it’s ahead of Snap & Twitter. Should you hop over see if Pinterest advertising could be for you?

In this week’s Serious Social, we’re chatting about Pinterest’s move towards eCommerce, targeting options and ad formats. Don’t knock it until you know a bit more! Watch our video.

Latest Posts

The social commerce system behind 6x ROAS A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods brands often sitting between 2x…
Read More
Why CMOs need to stop treating paid social like a media buy, and start treating it as a commercial system B2B paid social is still being bought like a campaign, but judged like a revenue system. That mismatch is where the frustration starts. The campaign performs on paper, but the…
Read More
Social commerce is growing fast. For DTC brands, the interesting question is what behaviours it encourages along the way. DTC brands have spent years trying to make social work harder commercially. And now, in some categories, it really does. TikTok Shop, creator codes, affiliate content, livestreams, product demos and in-app…
Read More