Pinterest’s Pin Picks kick-starting a spooktacular Halloween

Pinterest has solidly established itself as one of the top visual content-sharing platforms, primed with plenty of  user-generated content but also curates content itself, through its Pin Picks feature – a lesser-known collection of a few of the Pinterest team’s “favourite things”, compiled in partnership with some well-known brands.

Pins and pinboards are a great place to find and share ideas, and there is endless fodder to play with. However if you are unable to find the right pinboard, wading through a never-ending feed of pins can quickly turn into a terrifyingly, torturous task. And in the lead up to Halloween, one of the hottest seasons for Pinners, finding inspiration for a truly spine-chilling costume or ghastly home-made gruel, amongst 176 million Halloween pins is enough to turn anyone into a cross-eyed zombie!

pinterest

(Image: Pinterest)

That’s where Pinterest’s Halloween themed Pin Picks are proving to be useful. Partnering with eHow, Funny or Die, to name a few, the platform is currently highlighting a selection of pins to bring you Halloween how-to top tips, tricks, and videos to inspire a horrifyingly awesome hand-made Halloween.

Since Halloween drives a lot of traffic to Pinterest, if you’re new to the platform, it can be a daunting task searching through a vast volume of content, so Pin Picks creates a user-friendly access point, for those who have recently joined, specifically in search of costume tips, make-up tutorials and seasonal recipes.

Channelling in on Halloween hysteria is a great way to attract people who may not consider using the the visual network. But if they are met by great-quality content, personally picked by Pinterest, it could tempt them to stick around a little longer!

©  “Halloween Tree” photo by Heather Franks. Attribution 2.0 Generic

Latest Posts

Every social platform has a “star” content format, the one that gets the most eyes, likes, and shares. The trick? Not just posting in that format but designing it so it feels like it belongs there while still screaming your brand. Let’s break it down, platform by platform. Instagram: Reels…
Read More
The way travellers plan and book trips has shifted dramatically and it’s reshaping how brands need to show up. For years, we thought about the customer journey as a funnel. Today, it’s nothing like that. Discovery is messy, fragmented, and often happens across half a dozen platforms before a traveller…
Read More
If you’re trying to grow your Instagram account, you’ve probably asked yourself: How often should I post? According to a recent study by Buffer, the simple answer is — the more, the better. Buffer, a social media management platform, analysed over 2 million posts from 100,000 Instagram accounts. They wanted…
Read More