Pinterest’s Pin Picks kick-starting a spooktacular Halloween

Pinterest has solidly established itself as one of the top visual content-sharing platforms, primed with plenty of  user-generated content but also curates content itself, through its Pin Picks feature – a lesser-known collection of a few of the Pinterest team’s “favourite things”, compiled in partnership with some well-known brands.

Pins and pinboards are a great place to find and share ideas, and there is endless fodder to play with. However if you are unable to find the right pinboard, wading through a never-ending feed of pins can quickly turn into a terrifyingly, torturous task. And in the lead up to Halloween, one of the hottest seasons for Pinners, finding inspiration for a truly spine-chilling costume or ghastly home-made gruel, amongst 176 million Halloween pins is enough to turn anyone into a cross-eyed zombie!

pinterest

(Image: Pinterest)

That’s where Pinterest’s Halloween themed Pin Picks are proving to be useful. Partnering with eHow, Funny or Die, to name a few, the platform is currently highlighting a selection of pins to bring you Halloween how-to top tips, tricks, and videos to inspire a horrifyingly awesome hand-made Halloween.

Since Halloween drives a lot of traffic to Pinterest, if you’re new to the platform, it can be a daunting task searching through a vast volume of content, so Pin Picks creates a user-friendly access point, for those who have recently joined, specifically in search of costume tips, make-up tutorials and seasonal recipes.

Channelling in on Halloween hysteria is a great way to attract people who may not consider using the the visual network. But if they are met by great-quality content, personally picked by Pinterest, it could tempt them to stick around a little longer!

©  “Halloween Tree” photo by Heather Franks. Attribution 2.0 Generic

Latest Posts

If you’re in financial services marketing and you’re still thinking Google is the only place your audience starts searching – you’re behind. Today, people are asking their questions on TikTok, LinkedIn, Reddit, and to AI tools like ChatGPT and Gemini. They want answers fast, and in a way that feels…
Read More
If you’re a designer or marketer who’s tired of creating content that gets lost in the endless scroll, this one’s for you. Know Your Canvas (And Its Quirks) Each platform has its own personality, and your designs need to respect that. Instagram loves vertical formats that fill the screen, whilst…
Read More
TikTok has just made it even easier to enjoy the music you discover on the app by adding YouTube Music as a new music-saving option. Now, if you come across a song you like while scrolling, you can quickly save it straight to your YouTube Music playlist with just a…
Read More