Planning your next holiday? Facebook wants to help you!

On its mission to take over every aspect of our daily lives, Facebook has been bringing a lot of new features recently – hasn’t stopped trying to take on other social platforms (Snapchat, Tinder…)

Now it seems it is going after TripAdvisor (or Google Trips, it depends on who you ask) as well with the new City guide.

You will find the new feature in the “More” menu inside the Facebook app:

IMG_7160

and, just to give you an idea it looks like this:

IMG_7157  IMG_7158  IMG_7159

The functionality is meant to suggest and even send notifications (that’s still to come, though) about places your friends have visited, places the locals go, upcoming events and popular attractions… in short, anything you might have an interest in while visiting a city.

If you are traveling alone, don’t worry, it will also display names of friends that have shown an interest in the same events as you, so you can easily find your wingman/woman to come along with you. You can also click on each of your friend’s pictures to see what that did when they were there.

IMG_7161

It hasn’t rolled out for everyone yet (one of my phones is in French, and there is no sign of it in the app for example), and will not display all the cities in the world (right now, I can only see the 6 that I posted above) – but the feature has some potential considering how much travel information we feed in the app.

Latest Posts

The hidden AI layer between your brand and your buyers Every marketer I speak to is talking about how they use AI. Very few are talking about the AI they cannot see. While we are all busy playing with tools and prompts, LinkedIn, Meta, TikTok, YouTube, Reddit, X, Snapchat and…
Read More
Instagram has rolled out another exciting update, and this one is all about making Reels easier, smoother, and far more fun to create. Whether you use Reels for your business, personal brand, or simply to share moments with friends, these new camera improvements are designed to help…
Read More
How can CMOs stop Q4 paid social costs from spiralling? CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.
Read More