Presentation on brands in social media

June 27, 2007

Just gave this presentation at the Online Marketing Show. Not sure it makes a lot of sense without the banter over the top, but I thought I would share.

The slides really fall into four categories:

  1. How brands are performing in social media
  2. The changing landscape online
  3. How you can trigger conversations by tapping into passions and interests and creating social currency
  4. How Sony BRAVIA used this model to inspire postive discussion, raise search engine visibility and drive website visits

Latest Posts

We’re only a couple of weeks into 2026, and social already feels…different, in the best way possible. This year isn’t just about flashy new features or the next viral sound; it’s about making the internet feel more human, more useful, and a lot less exhausting.
Read More
Buyers are hunting answers, and social is deciding who they trust The short answer Mahoosive behaviour change for customers is already here. Search is being replaced by an answer layer, and social is feeding it. When Google’s AI Overviews show up, people click less, sessions end sooner, and your carefully-crafted…
Read More
Social media is where brands get seen, heard and remembered. But behind every post, reply, and campaign is a person juggling deadlines, algorithms and constant feedback. If we ignore the mental health of social media professionals, we risk burning out the very people who keep our brands visible. Social media…
Read More