Just gave this presentation at the Online Marketing Show. Not sure it makes a lot of sense without the banter over the top, but I thought I would share.

The slides really fall into four categories:

  1. How brands are performing in social media
  2. The changing landscape online
  3. How you can trigger conversations by tapping into passions and interests and creating social currency
  4. How Sony BRAVIA used this model to inspire postive discussion, raise search engine visibility and drive website visits

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