RECAP: How to build a marketing department from scratch?

There are two important steps you need to take before building your brand from a starting point. The first is to gather as much information and input from key stakeholders as possible. Start with the ‘Why’ – ask questions like: ‘Why your products or offerings great?’ ‘What problem do they solve?’ ‘How are they different from your competitors’ ones?’

 

The second key element is to determine the most relatable problem it solves and which your target audience will relate to most. It is challenging to promote various offerings at once as this may complicate and confuse your audiences. Identifying your brand’s core messaging first is the best way to avoid mistakes in these early stages of your marketing strategy.

 

Next would be to leverage your in-house experts. This will help you create valuable and insightful content, as well as decrease your costs.

 

Finally, developing a successful marketing machine is certainly one of the biggest roles of a start-up marketer. It’s their responsibility to consider the most reliable activities for their audiences at every stage of the marketing journey. This isn’t possible without true collaboration, bringing in knowledge and ideas from across the team, understanding everyone’s strengths and knowing when and how to involve them in the process.

 

Watch the full Serious Social Live where Katie Patterson, Account Director at IF is joined by Lois Engstrand – Global Senior Marketing Manager at ClauseMatch to discuss her journey of building a marketing department from scratch.

 

Contact us to find out what takes to build a marketing function at a start-up.

 

Latest Posts

The demand for visually captivating video content is higher than ever. Marketers need to produce eye-catching visuals quickly and efficiently, fortunately, advancements in mobile technology have made this possible to happen from devices that fit in our pockets. In this realm CapCut has emerged as a game-changer, empowering marketers to…
Read More
Stay updated with the constantly evolving world of social media. Discover the latest highlights here: WhatsApp adds new status colours and fonts WhatsApp has introduced new creative features for its “Status” option, offering more ways to personalise your temporary updates.   Read more here. TikTok launches program to…
Read More
While social media platforms offer unparalleled reach and engagement, they also expose companies to the scrutiny of a sometimes very unforgiving global audience. What happens when a brand’s reputation takes a hit? Let’s explore simple strategies for brand restoration in 10 easy steps. Start with Honesty: Brands are like relationships;…
Read More