By Katy Howell | April 12, 2022
Choosing a marketing agency to help with your business can be a big decision. In all industries, some businesses are genuinely good at what they do and offer a great service. Others think they are good but simply… aren’t
It can be difficult choosing an agency that will help you grow your business, and even if you have some good marketing experience, finding an agency that sounds good and tick all your boxes can be hard. So, hold on to signing that contract while we look at some of the red flags when choosing a marketing agency.
🚩 Poor communication
The best way to judge the agency before you even meet them is on the quality of their communications. Do they listen to your requirements? Do they follow up after calls or meetings? Make sure you ask about how they keep clients in the loop as one of your initial questions. If they don’t know how to answer this question, maybe you need to think twice if it is the right agency for your business.
🚩 Too good to be true?
Things to look out for are:
- Any agency that claims they can do it all. 🚩
- Agencies who promise to make you go viral. 🚩
When it sounds too good to be true, it probably is! As they say: “A master of everything is a master of nothing.” In social media marketing, it takes time and effort to grow and engage followers. Social media is constantly changing and a marketing agency should always be learning and testing.
🚩 They don’t do any research on your business or competitors
Research is key to preparation in marketing! If they don’t know how your business works, how can you expect them to do a good job helping your business? Every business is different and this is why research is very important!
🚩 Promising specific results
An agency that really knows their stuff will tell you that there are no guarantees of ROI. But instead knowing what they do will work. Make sure the agency you go with won’t make specific promises and instead will talk about measurement and tracking as a way of seeing what works and what doesn’t.