Revolutionise Your TikTok Ads Game with Keyword Insights

March 9, 2023

Are you looking to elevate your TikTok ads game?

Look no further than TikTok‘s latest tool in the Creative Center – Keyword Insights!

This cutting-edge feature allows you to discover the top-performing keywords and phrases in TikTok ads. By browsing through the hottest keywords and checking out the CTR of the ads they’ve been featured in, you’ll gain invaluable insight into what’s working and what’s not in the world of TikTok marketing. And that’s not all – you can also watch real examples of videos that include these terms, giving you a comprehensive understanding of how other brands have achieved incredible success with their copy.

Keywords and phrases are sourced from TikTok ads’ voice-over audio, text overlay on the ad, and caption text on the ad. Then, the keywords are organised so that users can learn from commonly-used and top-performing keywords to inform ad copy development.
All metrics are approximate and not exact performance numbers with applied algorithms to keep accurate keyword ranking order while protecting business-sensitive data. Metrics should not be used for benchmarking purposes and cannot infer projected ad performance.
Related videos are authorised creatives that also appear within Top Ads.
TikTok Business Help Center FAQ

So, what’s the plan?

First, take some time to explore Keyword Insights and make a list of the top-performing keywords that are relevant to your brand or product. Next, incorporate these keywords into your ad copy and see how they perform. Monitor your CTR and adjust your approach as necessary. Additionally, keep an eye on the latest trends and update your strategy accordingly.

By implementing this short-term plan, you can optimise your TikTok outreach approach for maximum impact and achieve great success on this popular social media platform. Start exploring the new feature today and take your TikTok marketing to the next level! Need help? Contact us today so we can advise on the best strategies for your business.

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