Riding the TikTok Wave: An Inside Look at the Latest Trends

TikTok leads the way in setting trends and shaping how we interact, connect, and share. We’ll dive into the latest TikTok Trends Report to explore trends that reshape the platform, giving you a sneak peek into what makes TikTok the hub of creativity, entertainment, and building connections.

🔥 Trend 1: Discovery Magic

TikTok’s magic lies in helping users discover unique interests and shareable obsessions. Unlike traditional search results, TikTok offers immersive, dynamic content that sparks unconventional inspiration. Whether you’re a social media pro or a casual scroller, TikTok’s s spontaneous scrolling breaks through the clutter of overthinking.

🔥 Trend 2: Global Entertainment

TikTok’s appeal goes beyond borders, letting users delve into diverse cultures through captivating and educational content. Whether it’s sports, food, fashion, travel, or beauty, TikTok creates connections that stretch across the globe.

As social media marketers, we highlight the importance of showcasing distinct cultural elements to encourage worldwide inclusivity. TikTok serves as a platform where 74% of users feel a deep connection to people from different backgrounds, creating unparalleled opportunities for brand engagement.

🔥 Trend 3: Storytime Twist

On TikTok, storytelling gets a cool makeover this year – think funky structures, multiple storylines happening at once, and communities creating made-up tales. Now, everyone’s got a say, making storytelling a wild ride of surprises.

For social media agencies, the key is adaptation—spice up ads with interesting stories and let the community join in to shape what a brand is all about.

🔥 Trend 4: #Delulu – Dreaming Bigger Together

Rooted in cosy culture and silly delusional fan vibes, #delulu is all about dreaming big and creating a space where users can escape real life and find comfort together. When things get heavy, TikTok becomes a safe space to imagine and inspire beyond overwhelming reality. Social media agencies need to understand the importance of light-hearted content, as audiences build confidence and comfort within the #delulu community.

On TikTok, things move fast! That’s why brands must stay ahead by embracing these trends. Whether it’s fostering discovery, unleashing global entertainment, redefining storytelling, or joining the #delulu community, leveraging these will not only attract new audiences but also solidify brands’ positions.

If you need help setting up your TikTok strategy this year, contact us today for a consultation.

Latest Posts

B2B marketing success in 2025 depends on trust, not just reach. Buyers use social to research, value authentic video, and trust thought leadership more than ads. This roadmap shows how to build belief with content mixes, creators, and social proof—because trust is the KPI that drives growth.
Read More
Here we are, entering the “Mber” months, and we all know those are always busy months for marketing and design teams. Between new campaign launches, seasonal promotions, and the pressure to deliver standout visuals before the holidays, structuring your workflow becomes just as important as the creative work itself. This…
Read More
If you still think Reddit is the wild west of the internet, you’re already behind. For years Reddit sat on the sidelines of marketing plans, overlooked in favour of shinier platforms. Too messy, too unpredictable, too risky. And guess what, while brands looked away, audiences didn’t. They piled in. And…
Read More