S.M.A.R.T goals in Marketing

March 7, 2023

Have you ever set yourself SMART marketing goals?

SMART marketing goals allow you to break your efforts down into steps to help you stay motivated and prioritise your actions better, which can help generate improved results.

If you are someone like me who struggles to prioritise their tasks, keep reading!

But first, what are SMART goals in marketing?

They’re a way to add structure to your goals and ensure you can measure their success and accomplish them.

They’re goal-setting techniques that teams can use to create actionable marketing plans for supporting the company’s long-term objectives.

Specific: Set specific goals and defined objectives. You don’t want to make your goal about somebody else doing something or someone getting something across the line you are not involved with. You need to be specific about YOUR task!

Measurable: Something you can measure that is associated with the goal you want to complete.

Achievable: Check that your goals are achievable, be smart and set realistic timelines.

Relevant: Are your goals realistic? You want this goal to align with the overall strategy.

Time-bound: Determine the timeline of your process. Make sure you set a time for when this goal will be completed.

SMART goals help you get closer to not only achieving your goals but also measuring your progress.

If you’re not sure what specific looks like for your goal, ask yourself questions:

What do I want to accomplish?
Why is this goal important?
Who is involved?
Where is it located?
Which resources or limits are involved?

If you enjoyed this blog and think you could use a hand, let’s chat!

Latest Posts

2016 is when social stopped being “posts in a feed” and became a ranked system that decides what gets seen, shared, trusted. In 2026 that same logic sits everywhere, in-platform search, Google snippets, and AI overviews that summarise your brand before anyone clicks. Ofcom says around 30% of UK keyword searches now show AI overviews, and 53% of adults often see AI summaries. The uncomfortable truth is that buyers get a machine-written version of you, then sanity-check it with humans in DMs and group chats. Brands win when their claims are clear, proof is easy to find, and real people show up consistently.

AI is helping B2B organic content rebound on LinkedIn and Reddit, so SEO optimisation for posts has never been more important. We’ve got a playbook to help you get started on boosting that organic visibility on Google and LLMs. First things first – we do often preach here at Immediate…

B2B marketing feels slower because you’re selling to a buying group, not a decision maker. Forrester says the average buying decision involves 13 people and 89% of purchases involve two or more departments. Add three generations with different trust cues and you get rework, internal debate, and “one more version” forever. Buyers are also doing more research without sales, which makes guessing expensive. This LinkedIn Live with Tejal Patel is about buyer behaviour, trust cues, and what social is doing in research and validation, so you can build one narrative that travels across the group and saves your team time.