S.M.A.R.T goals in Marketing

Have you ever set yourself SMART marketing goals?

SMART marketing goals allow you to break your efforts down into steps to help you stay motivated and prioritise your actions better, which can help generate improved results.

If you are someone like me who struggles to prioritise their tasks, keep reading!

But first, what are SMART goals in marketing?

  • They’re a way to add structure to your goals and ensure you can measure their success and accomplish them.
  • They’re goal-setting techniques that teams can use to create actionable marketing plans for supporting the company’s long-term objectives.

Specific: Set specific goals and defined objectives. You don’t want to make your goal about somebody else doing something or someone getting something across the line you are not involved with. You need to be specific about YOUR task!

Measurable: Something you can measure that is associated with the goal you want to complete.

Achievable: Check that your goals are achievable, be smart and set realistic timelines.

Relevant: Are your goals realistic? You want this goal to align with the overall strategy.

Time-bound: Determine the timeline of your process. Make sure you set a time for when this goal will be completed.

SMART goals help you get closer to not only achieving your goals but also measuring your progress.

If you’re not sure what specific looks like for your goal, ask yourself questions: 

  • What do I want to accomplish?
  • Why is this goal important?
  • Who is involved?
  • Where is it located?
  • Which resources or limits are involved?

If you enjoyed this blog and think you could use a hand, let’s chat!

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