Serious Social 17/10/2017

October 17, 2017

Keeping in line with keeping things fresh at IF, we’re giving 60 Second Social a shake-up. It’s now called Serious Social. Sometimes, there’s just too much news to fit into sixty seconds.

The second tweak to our news format is that we’re going to be interviewing members of the team to talk about the subjects of their blogs. You can read them, or hear us discuss them, straight from the expert’s mouth.

This week Sophie, one of our Account Execs, and Fabian, an Account Director, will respectively be looking at emoji inspired music playlists, and Facebook’s game-plan for VR, helmed by our MD, Colin Jacobs.

Latest Posts

Why CMOs need to stop treating paid social like a media buy, and start treating it as a commercial system B2B paid social is still being bought like a campaign, but judged like a revenue system. That mismatch is where the frustration starts. The campaign performs on paper, but the…

Social commerce is growing fast. For DTC brands, the interesting question is what behaviours it encourages along the way. DTC brands have spent years trying to make social work harder commercially. And now, in some categories, it really does. TikTok Shop, creator codes, affiliate content, livestreams, product demos and in-app…

TikTok has announced that TikTok Shop will officially launch in Austria, Belgium, the Netherlands and Poland on 15 June, allowing users in those countries to buy and sell products directly within the app. This latest expansion is another major step it’s ambitious plans to become a serious…