Serious Social 17/10/2017

serious-social-blog-banner

Keeping in line with keeping things fresh at IF, we’re giving 60 Second Social a shake-up. It’s now called Serious Social. Sometimes, there’s just too much news to fit into sixty seconds.

The second tweak to our news format is that we’re going to be interviewing members of the team to talk about the subjects of their blogs. You can read them, or hear us discuss them, straight from the expert’s mouth.

This week Sophie, one of our Account Execs, and Fabian, an Account Director, will respectively be looking at emoji inspired music playlists, and Facebook’s game-plan for VR, helmed by our MD, Colin Jacobs.

 

Latest Posts

A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…
Read More
In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…
Read More
The social commerce system behind 6x ROAS A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods brands often sitting between 2x…
Read More