Serious Social 25/10/17

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We’ve settled in nicely to our new format, and we’ve got two new guests to impart social wisdom to the world. Our CEO, Katy Howell is talking to our MD, Colin Jacobs about tourist industry tweaks and 2018 holidays. Yes, it is only October. Catrina Burns shares her enthusiasm for an app that lets you post to Insta…from a desktop. Combine the two, and that’s some serious tourism sector social.

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The social media landscape has undergone another seismic shift, and brands that fail to recognise the growing trust gap between marketers and consumers risk being left behind – that’s according to Brandwatch’s 2026 State of Social report. Analysing 910 million online mentions, Brandwatch has found that brands…
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Make social the engine room of growth I’m thrilled budgets are shifting to social; I’m less thrilled by the pressure on lean teams. The board isn’t being awkward, they’re being rational. They want growth. If social now commands a bigger slice of spend, the plumbing must match the promise.
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TikTok has just announced the latest round of creators and organisations taking part in its “Change Makers” programme – and if you’re into content that actually makes a difference, this is something worth knowing about. At its core, the Change Makers programme is all…
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