Serious Social 30/11/2017

serious-social-blog-banner

We welcomed a broadcasting behemoth to our office for this week’s Serious Social. Gavin Dawson, head of comms for international markets, came in from the BBC to look at what we do, and discuss the changing role of social for broadcasters.

How do you create content and always-on plans for different continents and audiences? Which brand ‘moments’ do you pick that works on social. All is revealed. Let us know your thoughts #serioussocial

 

Latest Posts

If you’re a B2B marketer, you can probably see your buyer is changing. Your meetings seem to have more and more senior-positioned folk who are younger, digitally native, and social pioneers. It’s time to adapt accordingly. They research on their phones, trust creators more than brands, and expect to feel…
Read More
Social schedulers vs native: what actually works You’re managing a posting plan that never quits. Copy, links, tags, alt text, approvals, and the “can we move this to Thursday?” Loop. You’re holding social strategy in one hand and a calendar in the other, trying to keep both upright. At immediate…
Read More
The funnel still matters, but social runs it: brand gravity for familiarity, clean demand capture for speed, and AEO to show up in AI answers.
Read More