Now you can set up shop on Instagram

Over the last few weeks we’ve seen copious amounts of updates from Instagram, and just last week the platform announced that it has been testing a new way to enable brands to push purchases on the platform, in the form of ‘Collections’ ads. We first saw ‘Collections’ campaigns on Facebook, an ad format that combines video and immediate response advertising that drives users to purchase items straight out of the brand’s ad without even leaving the comfort of Facebook.

Of course, the first brands to test out this new Insta ad format are beauty and fashion retailers, where this type of catalogue format works perfectly. With over 200 million people following fashion related accounts, it would be silly not to try and push these users to purchase.

In a recent update from Snapchat we saw them testing out in-app store purchases of its own Snap products, and one can only wonder if this is Instagram trying to beat Snap to the e-commerce finish line. Both social networks currently let brands link to purchase outside the apps, but it doesn’t feel like we’re going to have to wait long for the opportunity to set up shop on Instagram, an update that could see an increase in sales and higher levels of brand engagements.

According to eMarketer it’s estimated that worldwide Instagram ad revenues will grow from $4.10 billion in 2017 to $10.87 billion by 2019. Instagram’s foray into e-commerce could be just the ticket for brands wanting to find new and meaningful ways to connect with consumers, and with data company’s claims that 30% of all social media users across the world will be on Instagram in the next four years, it’s definitely the platform to be found.

Latest Posts

The demand for visually captivating video content is higher than ever. Marketers need to produce eye-catching visuals quickly and efficiently, fortunately, advancements in mobile technology have made this possible to happen from devices that fit in our pockets. In this realm CapCut has emerged as a game-changer, empowering marketers to…
Read More
Stay updated with the constantly evolving world of social media. Discover the latest highlights here: WhatsApp adds new status colours and fonts WhatsApp has introduced new creative features for its “Status” option, offering more ways to personalise your temporary updates.   Read more here. TikTok launches program to…
Read More
While social media platforms offer unparalleled reach and engagement, they also expose companies to the scrutiny of a sometimes very unforgiving global audience. What happens when a brand’s reputation takes a hit? Let’s explore simple strategies for brand restoration in 10 easy steps. Start with Honesty: Brands are like relationships;…
Read More