Seven minutes to take back your WhatsApp messages



Let’s face it, at some point in our lives, we’ve all said something we’ve instantly regretted. In the days before social and messaging apps, the fallout might have been painful but the worst of it was usually over pretty quickly.  In the mobile-first world we live in now, a regretful text message could prolong the agony for hours – we’ve all sent a WhatsApp and sat waiting for the double ticks to turn blue whilst all the time berating ourselves for the words we typed.

Now, all of that might be over – last week WhatsApp announced a new feature that lets users delete messages within seven minutes of them being sent. SEVEN MINUTES. That’s more than enough time to have a change of heart and remove a message before someone’s read it.

The functionality is easy enough to use – highlight the message you want to delete, press the trash can icon, and as long as it’s less than seven minutes since you sent the message, you’ll be able to choose to delete it for everyone within the chat: Screen Shot 2017-11-06 at 10.21.30


Once a message has been deleted it’ll be replaced by a message within the conversation letting people know you’ve deleted something:

Screen Shot 2017-11-06 at 10.22.12

Simple, right!? There are some important things to remember though:

  • Both you and your friends need to be using the latest version of WhatsApp for the deletion to work.
  • if you’re mid conversation with someone (or they’re one of those people who always reads messages the moment they’re sent), you’ll have mere seconds to delete something before it’s read.
  • The ‘This message was deleted’ notification your friend will receive might be just as troublesome as the message itself. I can’t imagine anyone’s going to let a notification like that go without asking what the deleted message said. If that happens, you’re going to have to rely on your fabulous lying skills to get out of a sticky situation.

I’m pretty sure I’ll be making full use of this feature, even if it’s just to delete messages with ridiculous typos in, but I’ve got one question for WhatsApp and that’s ‘why seven minutes?’ – it seems like a very odd choice of timeframe to pick. When you write a message, the regret is usually instant, and if it’s an important message you’re sending you’ll check it straight away for typos or autocorrect failures.


Latest Posts

You may have planning hats on for early 2024 – but before you put that plan in action to wind away the weeks before Christmas, read these 5 tips for your next B2B social campaign! Consider them as B2B social solutions. You may have caught our latest…
Read More
Staying updated on the ever-evolving social media world can be challenging. Here are the latest highlights: X announces the return of post deadlines X introduces the reinstatement of post headlines within in-stream link previews. In October, X made the decision to remove post headlines and preview text, altering how publications…
Read More
In Social Media, organic efforts can only take you so far. While they are vital, the secret sauce to elevate your brand's social presence lies in embracing the dynamic duo of organic and paid social ads. Why? Because the two work better together!
Read More