Should UK brands be ready to adopt Pinterest?

Shortly after my last post on Pinterest this insightful infographic circulated giving further evidence that the platform could really become a big player in 2012 – check out “is Pinterest the next social commerce game changer

After making such a huge splash in the US last year (with over 31 million visits) it is only a matter of time before the platform starts to attract UK brands.  Whilst Pinterest rose to number 7 in the Hitwise top 10 social networks of 2011, this was for the US and there may be some way to go before the platform makes a full impact on the UK social media scene.

I was within one short click of buying a new watch from Amazon after following a board called “cool watches” on Pinterest and clicking through the shop site.  What put me off?  I was directed to the US site, all in dollars and whilst I pondered shipping details the moment was lost and I clicked away.  This got me thinking about the UK and when brands will start to adopt the platform and seek to reap the clear social commerce benefits.

This infographic delves into the Pinterest users and provides some interesting initial insight into the UK user base.  Critically though, as of December 2011 there were an estimated 200,000 UK users compared with over 12 million in the US.  Is there enough of a lure for brands quite yet?  My advice to brands would be to get curating, it is only a matter of time.

Find out more about Pinterest’s rapid growth in the USA

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