Shutterstock colour trends 2022

Although we’re mid-way through February already, the trends for this year still keep coming. And this time it’s colour trends from the one and only Shutterstock. 

Taken from data over the past year, mixed with insights from Shutterstock AI, the 2022 colour trends report details how each colour performs online, helping marketers to make informed decisions when creating assets for digital.

The colours discovered are:

  • Calming Coral – #E9967A
  • Velvet Violet – #800080
  • Pacific Pink – #DB7093
  • And every possible shade of green you can think of!

The report even details colour trends by country, with the UK using a medium shade of pink, number #FFC0CB. 

For marketers, the use of colour on social is hugely important and can have an impact on the performance of content. Using colours that are too dark will not stand out well on social. And using colours that do not complement each other, especially when there’s text involved, can make your content inaccessible to some users. 

If you’re after some great creative tips or designs, then why not get in touch with us today!

Latest Posts

B2B marketing success in 2025 depends on trust, not just reach. Buyers use social to research, value authentic video, and trust thought leadership more than ads. This roadmap shows how to build belief with content mixes, creators, and social proof—because trust is the KPI that drives growth.
Read More
Here we are, entering the “Mber” months, and we all know those are always busy months for marketing and design teams. Between new campaign launches, seasonal promotions, and the pressure to deliver standout visuals before the holidays, structuring your workflow becomes just as important as the creative work itself. This…
Read More
If you still think Reddit is the wild west of the internet, you’re already behind. For years Reddit sat on the sidelines of marketing plans, overlooked in favour of shinier platforms. Too messy, too unpredictable, too risky. And guess what, while brands looked away, audiences didn’t. They piled in. And…
Read More