Here is the slideshare I presented today at the Online Marketing Show on a subject dear to my heart: online reputation management.

Its focus is on crisis and is packed full of top tips to prevent brands getting themselves into a crisis and what to do if they find themselves in the thick of it. It also includes some great case-studies including Asda, BA, Primark, Urban Outfitters.

Reverse viral marketing – 8 tips for online crisis management

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Please let us know what you think. What other tips do you have for online crisis management?

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