Snack brands latest campaigns drive social engagement

Two great examples of brands using social engagement at the heart of their campaigns have popped up recently. Both Walkers Crisps and Kit Kat Chunky have launched multi-channel campaigns supported by TV advertising to create a buzz around new flavours of their products, seeking user participation and driving activity through their Facebook pages.

The ‘Choose a Chunky Champion’ campaign drives users to vote for their favourite flavour and Kit Kat Chunky guru for their chance to win £100 each day. A series of comedy sketches on YouTube from the representative gurus ask users to back their flavour – quite amusing too, take a look below…

Walkers have switched up from their usual ‘choose from’ voting style campaigns – creating 3 mystery bags of crisps from which users have to guess the flavour for their chance to win £50,000. The bags themselves are inserted randomly into multi bag packs. As with Kit Kat, Walkers have elected to develop content which will be distributed and integrated into the Facebook tab via YouTube. The video clips appear to go behind the scenes of the making of the crisps in a bid to fuel the mystery bag debate…

It is great to see both brands fuelling debate, conversation and engagement in their social channels and crowd sourcing decisions on new product launches. More like this please!

Latest Posts

The demand for visually captivating video content is higher than ever. Marketers need to produce eye-catching visuals quickly and efficiently, fortunately, advancements in mobile technology have made this possible to happen from devices that fit in our pockets. In this realm CapCut has emerged as a game-changer, empowering marketers to…
Read More
Stay updated with the constantly evolving world of social media. Discover the latest highlights here: WhatsApp adds new status colours and fonts WhatsApp has introduced new creative features for its “Status” option, offering more ways to personalise your temporary updates.   Read more here. TikTok launches program to…
Read More
While social media platforms offer unparalleled reach and engagement, they also expose companies to the scrutiny of a sometimes very unforgiving global audience. What happens when a brand’s reputation takes a hit? Let’s explore simple strategies for brand restoration in 10 easy steps. Start with Honesty: Brands are like relationships;…
Read More