Snapchat losses are NOT Kylie Jenner’s fault

serious-social-blog-banner

For the past year, CJ, MD at immediate future, had been commenting on Snapchat earnings calls on BBC News (broadcast), national and trade press: saying that Snapchat is on a path to failure. As losses continue to pile up, and a spotlight is placed on recent changes at the Snap Inc owned platform, there is misconception that Kylie Jenner is to blame. She isn’t. Losses preceded her now famed departure message; share price was trending down before she posted.

 

The origin of Snapchat’s failing tracks back over a year, and immediate future told BBC News viewers in June 2017: “too little, too late had been done by Snapchat’s leadership to deliver impactful advertising products to drive much needed revenue. They’ve missed the boat of opportunity.”

 

Our MD, CJ explains all.

 

Latest Posts

LinkedIn’s users are not your typical audience. Join us as we take a look into the psyche of the LinkedIn user and how your content needs to reflect it – doing so will lead to the most successful of campaigns, helping to fill the funnel and drive growth. Understanding the…
Read More
Social is increasingly about how content feels to the person on the other end (AKA Mood-based marketing). When you show up with a steady atmosphere (calm, confidence, small sparks of joy) people stick around and come back. And you can measure it properly: saves, meaningful comments, watch-time through key beats,…
Read More
Meta, the company behind Facebook, Instagram, and Threads, has announced a range of new advertising features during its annual Brand Building Summit. These updates are designed to give advertisers more ways to promote their products and services, particularly across Reels and Threads, as well as more control…
Read More