Snapchat losses are NOT Kylie Jenner’s fault

February 23, 2018

For the past year, CJ, MD at immediate future, had been commenting on Snapchat earnings calls on BBC News (broadcast), national and trade press: saying that Snapchat is on a path to failure. As losses continue to pile up, and a spotlight is placed on recent changes at the Snap Inc owned platform, there is misconception that Kylie Jenner is to blame. She isn’t. Losses preceded her now famed departure message; share price was trending down before she posted.

The origin of Snapchat’s failing tracks back over a year, and immediate future told BBC News viewers in June 2017: “too little, too late had been done by Snapchat’s leadership to deliver impactful advertising products to drive much needed revenue. They’ve missed the boat of opportunity.”

Our MD, CJ explains all.

Latest Posts

Browsing through Pinterest, your camera roll, or that chaos of open tabs, you probably ended up saving something (or a bunch of things) “for later.” A colour combo. A logo. A layout that just felt right. In our previous blog, Chill, You’re Still Creative: How To…

Because the work everyone copies rarely stays effective for long. One of the easiest ways to make social look forgettable is to follow every piece of accepted advice too faithfully. That’s why we have to break the rules, occasionally That sounds slightly weird to admit in an industry built…

Meta has rolled out several new updates to its Edits video editing app, and if you create content for social media, these changes are actually pretty bloody exciting. The platform is steadily evolving into a powerful but simple editing tool for creators, offering new features that help…