Snapchat losses are NOT Kylie Jenner’s fault

February 23, 2018

For the past year, CJ, MD at immediate future, had been commenting on Snapchat earnings calls on BBC News (broadcast), national and trade press: saying that Snapchat is on a path to failure. As losses continue to pile up, and a spotlight is placed on recent changes at the Snap Inc owned platform, there is misconception that Kylie Jenner is to blame. She isn’t. Losses preceded her now famed departure message; share price was trending down before she posted.

The origin of Snapchat’s failing tracks back over a year, and immediate future told BBC News viewers in June 2017: “too little, too late had been done by Snapchat’s leadership to deliver impactful advertising products to drive much needed revenue. They’ve missed the boat of opportunity.”

Our MD, CJ explains all.

Latest Posts

AI promised time back. It lied If you’ve switched AI on and somehow feel busier, you’re not imagining it. You’re now managing a tool, training it, checking it, and explaining it to everyone else. The day job still exists. That’s why we ran our “Thank fck, practical AI for marketers”…

Why B2B marketers are getting influence wrong If your influence plan is measured in impressions, you’re probably buying noise. ’Cos buyers are building shortlists without you, Forrester says 92% start with one. So you know how you start planning for lead generation with a list of buyer jobs to be…

Creativity doesn’t show up just because you stare at a blank screen and will it into existence. It usually appears when you’ve been feeding your brain good stuff and giving it a bit of room to wander. In a way, it’s like going to the gym, but for your ideas:…