Snapchat Speeds up, slows down, then goes backwards!

Ever want to send a video to someone but your subject just refuses to slow down or move in the right direction in time? Yeah? Me too.
Well fear not, Snapchat has got your back. Yesterday Snapchat added slow motion, fast-forward, and rewind effects to your video filters with just the swipe of a finger.

Instead of just overlaying content in your snaps like the previous updates, these filters actually manipulate the content.

Slow-Motion – reduces the speed of your video so much you can actually see England drop out of the Rugby World Cup.

Fast-Forward – makes your video play faster. BENNY. HILL. EVERYTHING!

Rewind – it’s like forward but the exact opposite of that.

Of course these are just the latest in a long(ish) line of Snapchat updates including adding text, drawing over snaps, changing light filters and Emojis that can be dropped into pics and re-sized, easy-peasy.

Snapchat-Video-FiltersHM

But let’s not forget the huge addition of Snapchat Lenses following their acquisition of the kickstarter Looksery, empowering snap videos with live animated effects such as vomit rainbows, fish masks and robot faces (Thanks guys)

snapchat-lenses

If it feels like a lot has been added in recent weeks that may be because Snapchat have some stiff competition in Instagram, Tappy etc, and the Additional 3D Touch capability for the iPhone 6S and 6S+ will add even more features to both.

You can “strong tap” on your Snapchat home screen icon to quickly reach options for sending a snap or adding a new friend. The features come in an update for iOS and Android that should be out in the UK by time of publishing.

Latest Posts

Snapchat for B2B. No, we’re not joking – and no, we won’t apologise for the poor joke attempt in the title. The US platform says that it is the ‘new destination for B2B marketing’. A bold statement. But is it backed up by data? Well – sort of. But also…
Read More
AI promised time back. It lied If you’ve switched AI on and somehow feel busier, you’re not imagining it. You’re now managing a tool, training it, checking it, and explaining it to everyone else. The day job still exists. That’s why we ran our “Thank fck, practical AI for marketers”…
Read More
Why B2B marketers are getting influence wrong If your influence plan is measured in impressions, you’re probably buying noise. ’Cos buyers are building shortlists without you, Forrester says 92% start with one. So you know how you start planning for lead generation with a list of buyer jobs to be…
Read More