Social Snapshot 13.05.20

We’ve all likely noticed the upswing in social media traffic – but we now we have hard statistics on the massive surge happening in recent months. A look at monthly traffic, Google’s new digital skills training sessions, Facebook’s redesign and more!

 

Media habits are changing

Across all in-home channels, media consumption has increased – and social media is no different. Platforms have seen engagement increasing by 61% over normal usage rates, with WhatsApp experiencing the greatest gains.

Find out more here.

 

Google announces free digital skills training sessions

Users can join a new series of Grow with Google courses, receiving digital skills training, interviews with career experts and programming from Google’s partners. These courses are valuable for anyone looking to bolster their knowledge of search, Google ads and website performance.

Find out more here.

 

Instagram user feeds will show content from health bodies more prominently

As part of Instagram’s work to connect people with accurate information, Stories related to Covid-19 updates and information from health bodies will take prominence over others. Health information will be given a boost in the main feed as well.

Find out more here.

 

Levi’s partnership with TikTok doubles its product views

With the boost in social media activity, there has never been a better time to connect with your audience. Levi has utilised TikTok’s ‘show now’ button, receiving high engagement and increased website traffic – and these are just the initial tests.

Find out more here.

 

Facebook’s redesign goes live – adding new navigation and dark mode

Facebook’s new minimalist approach to its desktop design has been rolled out – the option to update manually is available now, too. The redesign aims to offer faster load times and easier navigation. Dark mode will also make the platform easier on the eyes.

Find out more here.

 

Instagram camera rolling out new design and features

Instagram has now made it easier to switch between creating a Story or going Live with its latest update. The options are now kept separate instead of all being under the ‘Live’ option, and the update has also made it easier to access tools such as Boomerang.

Find out more here.

 

Cybercriminals are still out there

Certainly not feeling the effects of quarantine, cybercriminals have taken to sending out malicious emails, impersonating officials from the World Health Organisation and United Nations. They are also creating fake Zoom-related domains.

Find out more here.

 

TikTok marketing will have to change under new music constraints

Can businesses add whatever songs they want to their TikTok clips? The answer used to be yes, but now TikTok has quietly altered the rules around commercials usage of popular music, meaning verified brands will no longer be able to use popular tracks.

Find out more here.

 

Facebook continues support for SMBs with new features

To help showcase small businesses, Facebook has revealed features such as a ‘Support Small Business’ sticker for Instagram and a Messenger update that streamlines direct response. Now is the time for small businesses to start on Instagram, as more active channels will benefit from the features.

Find out more here.

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