Social customer service done right – 5 success stories from ASOS to Zappos

March 2, 2012

2012 is the year of social customer service. Consumers are increasingly turning to social networks as a way to reach out to brands and convey their frustrations and worries. However, this needn’t necessarily be a threat to brands. Innovators are using social media to turn customer negativity into advocacy. This slideshare looks at 5 recent best practice examples of social customer service.

Social customer service done right

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immediate future MD, Katy Howell, is speaking at Th e Socia l Cu stom er 2012 conference in London on March 29. For details and to find out how to claim immediate future’s exclusive 10% discount contact inf o@im me dia tef utu re.co.u k.

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