2012 is the year of social customer service. Consumers are increasingly turning to social networks as a way to reach out to brands and convey their frustrations and worries. However, this needn’t necessarily be a threat to brands. Innovators are using social media to turn customer negativity into advocacy. This slideshare looks at 5 recent best practice examples of social customer service.
immediate future MD, Katy Howell, is speaking at The Social Customer 2012 conference in London on March 29. For details and to find out how to claim immediate future’s exclusive 10% discount contact info@immediatefuture.co.uk.

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