Social customer service done right – 5 success stories from ASOS to Zappos

2012 is the year of social customer service. Consumers are increasingly turning to social networks as a way to reach out to brands and convey their frustrations and worries. However, this needn’t necessarily be a threat to brands. Innovators are using social media to turn customer negativity into advocacy. This slideshare looks at 5 recent best practice examples of social customer service.

Social customer service done right