Social is becoming the oil in the engine

Over the last 2 years there has been a noticeable shift in our client base at immediate future. No longer are we just working alongside PR or marketing folk – something that is nicely expressed in the infographic below.

Social isn’t simply an extension of a marketing campaign.  It’s become integral to the way the business does business across multiple functions. It’s become the oil in the machine.

As you can see below, customer experience and employee collaboration are becoming important areas for social. We often find ourselves talking to customer service directors or even customer experience directors. What is clear is social media is helping to define the relationship between the organisation and the customer base as a channel for service and support.

And thankfully, businesses are waking up to the immense power of social data – the real-time interaction between consumers and consumers and consumers and brands is providing large amounts of insight.

Latest Posts

The social media landscape continues to evolve at crazy speeds, with new creative formats and strategies emerging constantly. As we move through 2025, brands are facing both unprecedented opportunities and unique challenges in capturing audience attention. Here’s your comprehensive guide to the latest trends reshaping social media creativity. The Rise…
Read More
Your visual identity is the key to telling your brand’s story on social media. As you already know, on social, you might only have a second or two to make an impression, and that impression often isn’t based on what you say; it’s based on what you look like. That’s…
Read More
Everyone said Threads was just another desperate attempt by Meta to copy Twitter – and, well – they were right. But two years down the line and Threads is slowly building its own case…for itself, and against its rivals X and Bluesky. In July 2023, Threads emerged gaining 2 million…
Read More