Social is growing, and so are we!

Clipboard02
Yesterday, Indiana introduced herself to our lovely readers and explained a little of what her role involves. Namely fulfilling immediate future’s recruitment needs, from internships to senior positions, and making sure that the workforce is getting enough TLC!

But she is not the only new member of the team. In fact, immediate future will soon be joined by Mark Donaliso, who is our Creative Director and we will even be welcoming Tom Ball back – although to a new and more challenging role.

Yes, things are very busy at IF headquarters and it seems that our growth is reflective of the industry (and no small amount of the hard work of my colleagues, naturally). Mobile activity has increased to 818.4 million – that’s 60.3% – and older generations are adopting social. But what about the big platforms? According to a study by GlobalWebIndex:

    • Facebook continues to grow, with 288 million active monthly users. Active mobile users total 189 million. In fact, mobile now generates 30% of its ad revenue.
    • Twitter is the fastest growing social network in the world with 21% of the world’s internet population using the site every month. Interestingly, Twitter’s fastest growing age demographic is 55 to 64 year olds.


    • Google+ is making an impact with 359 million active monthly users.

    • LinkedIn has over 200 million users and an astonishing 2 new users join it every second.


So now the challenge becomes staying up to date with all of the latest insights and upgrades. Well, if you are interested in finding out how the growing interest and opportunities in social media can impact you personally, then get in touch with the team. And if you would like to keep up to date with more of what the company is up to, then follow us on Twitter, Google+ and LinkedIn!

Latest Posts

Creative content on social media tends to fall into two camps: the stuff you actually remember, and the stuff you clicked on once… then instantly forgot. We’ve all experienced the second one. The extra dramatic hooks, the “OMG, this will TOTALLY change your life” claims, the slightly over-the-top thumbnails. It’s…
Read More
FMCG brands don’t need more hacks. They need to understand the behaviour behind the feed. This is my particular bugbear right now. The algorithm is only useful when you understand the people behind the signals.  We get endless tips about timing, hooks, formats, posting frequency and “what the algorithm wants”,…
Read More
Pinterest has announced a major update to the way its advertising system works, helping businesses show more relevant ads to users at the right time. The platform has improved its ad-serving model so it can now combine a user’s previous online activity with what they are currently…
Read More