November 18, 2011
We love purple as much as the next company, but it appears Cadbury have decided to take it to the next level in a recent trademark dispute settled yesterday with Nestlé. Cadbury wanted to trademark the tint and made the case that it has used the colour on its packaging for more than a century.
There were a few concerned looks around the office when we realised the similarity between Cadbury’s Pantone 2865c and our own Pantone 275c. This prompted an official statement.
An unnamed insider from social media consultancy, immediate future (established in 2004) said: “If they come after our purple they should be prepared for a long, drawn out and debilitating battle. You may have beaten Nestle to Pantone 2865c, but we’ll defend our beloved Pantone 275c to the death. Plus we’re not bloody redecorating, alright!”
The company is awaiting an official response from Cadbury.
p.s. We might consider negotiation if Curly Wurlies are part of the deal