Social media agency issues warning to Cadbury

We love purple as much as the next company, but it appears Cadbury have decided to take it to the next level in a recent trademark dispute settled yesterday with Nestlé. Cadbury wanted to trademark the tint and made the case that it has used the colour on its packaging for more than a century.

There were a few concerned looks around the office when we realised the similarity between Cadbury’s Pantone 2865c and our own Pantone 275c. This prompted an official statement.

An unnamed insider from social media consultancy, immediate future (established in 2004)  said: “If they come after our purple they should be prepared for a long, drawn out and debilitating battle. You may have beaten Nestle to Pantone 2865c, but we’ll defend our beloved Pantone 275c to the death. Plus we’re not bloody redecorating, alright!”

The company is awaiting an official response from Cadbury.

p.s. We might consider negotiation if Curly Wurlies are part of the deal


Latest Posts

Discover some of the basic social media tips you need to know to succeed in today’s crowded, high-noise social media landscape.
Read More
Take a look at the latest happening in the world of social media in our weekly social snapshot.
Read More
TikTok is becoming the new gold for Marketing, find out 5 accounts Marketers should follow.
Read More