Social media and TV – not as united as first thought?

January 24, 2011

Last week I blogged about the convergence of social media and TV and this week news from SideReel shows the convergence isn’t as great as we first thought! SideReel, the largest independent TV destination on the web, has produced this infographic of the findings of the survey. Interestingly, SideReel found that only 10 percent of users want to broadcast what they are watching or want to watch to their friends. Twitter was the top social network for sharing though, with 29% of users using it. So, with such a high volume of people tweeting about Glee lately, it makes us wonder if any of these were surveyed by SideReel?

What do you think? Are social media and TV becoming more converged or do you agree with SideReel’s findings?

Related articles
Enhanced by Zemanta

Latest Posts

Social is increasingly about how content feels to the person on the other end (AKA Mood-based marketing). When you show up with a steady atmosphere (calm, confidence, small sparks of joy) people stick around and come back. And you can measure it properly: saves, meaningful comments, watch-time through key beats,…
Read More
Meta, the company behind Facebook, Instagram, and Threads, has announced a range of new advertising features during its annual Brand Building Summit. These updates are designed to give advertisers more ways to promote their products and services, particularly across Reels and Threads, as well as more control…
Read More
B2B marketing success in 2025 depends on trust, not just reach. Buyers use social to research, value authentic video, and trust thought leadership more than ads. This roadmap shows how to build belief with content mixes, creators, and social proof—because trust is the KPI that drives growth.
Read More