Social Media as a Source of News: Latest Trends and Developments

In 2012, social media became a major source for breaking news. Before newspapers and other traditional methods of reporting had even heard of a story, everyday citizens were updating their Twitter and Facebook accounts to spread the word. Social media’s immediacy meant that it could always be one step ahead of other sources and have a global reach.

This year saw social media become not just a source of fun to whittle away a few hours on but a space that blurred the lines of journalism. Some of the year’s biggest stories broke via Twitter and for the most up to date information you only needed to check what was trending to catch up on the biggest news stories. From the serious to the trivial, Twitter had it all. Whether it was news from Syrian fighting, Hurricane Sandy’s disruption or even Kate Middleton’s baby news, you heard it first on social media. Journalists are now being beaten to the punch by amateurs telling their own version of events.

Mobile use has undoubtedly been a driving force for this shift. The ability to access social media anywhere, to film what you’re seeing, to take a photo and update your status means that news can spread quicker than ever before.

This may not spell the end for traditional journalism though. Robert Coxwell has argued that ‘News is more than just eyewitness and a mobile pic’ and there is still a place for well written news articles. The rise of news stories on social media highlights the speed at which we shared and consumed information in 2012 and if traditional journalism is to continue, it will have become more engaged in social media.

Take a look at this infographic to see some of the incredible stats surrounding social media and the news:

https://socialmediatoday.com/507284/social-media-new-news-source

Latest Posts

Christmas on social media is a brilliant excuse to play, experiment, and add a little magic to your feed. It’s not just about throwing red and green everywhere; it’s about capturing that cosy, festive feeling in a way that still feels true to your brand and your style. Start with…
Read More
Storytelling has always been how humans make sense of the world. From myths around the fire to bestselling novels and blockbuster films, the same basic patterns repeat: a character wants something, faces obstacles, changes along the way, and emerges transformed. Social media has not killed this tradition; it has compressed…
Read More
The hidden AI layer between your brand and your buyers Every marketer I speak to is talking about how they use AI. Very few are talking about the AI they cannot see. While we are all busy playing with tools and prompts, LinkedIn, Meta, TikTok, YouTube, Reddit, X, Snapchat and…
Read More