February 28, 2023
Social media has become an essential tool for businesses of all sizes to connect with their audience and promote their brand. However, social media marketing can be tricky, especially if you don’t know the dos and don’ts. But fear not, my social media friends!
Here are some dos and don’ts to help you avoid the biggest social media fails and make the most of your social media presence.
✅Do: Define your goals
Just like in life, you can’t succeed on social media if you don’t know what you want. Take a deep breath, clear your mind, and ask yourself: what do you want to achieve with your social media presence? More followers? More sales? More traffic? More brand awareness? Once you have a clear understanding of your goals, you can create a social media strategy that is aligned with your objectives.
🚫Don’t: Ignore your audience
One of the biggest mistakes businesses make on social media is ignoring their audience. Your audience is the lifeblood of your social media presence. They want to feel heard and appreciated, so be sure to respond to their comments, answer their questions, and acknowledge their concerns.
✅Do: Post consistently
Consistency is key when it comes to social media marketing. You should post on a regular basis, preferably at the same time and day of the week to keep your audience engaged and informed. But don’t overdo it. Posting too often can be overwhelming and annoying, like that friend who texts you every hour to ask what you’re doing. Find the right balance and stick to it.
🚫Don’t: Post irrelevant content
Posting irrelevant content is a common mistake that can harm your social media presence. You should only post content that is relevant to your audience and aligned with your brand values and tone of voice. And please, no more cat memes. Posting random memes or viral videos may get you some likes and shares, but it won’t help you achieve your social media goals.
✅Do: Use thumb-stopping visuals
Visuals are the butter of your social media bread. They make everything better, more engaging, and more shareable. Don’t be afraid to use images and videos to convey your message. Just make sure they’re high-quality, on-brand, and optimised for each social media platform. No one wants to see blurry, low-res pics of your lunch.
🚫Don’t: Ignore analytics
Ignoring your social media analytics is like driving blindfolded. You have no idea where you’re going, and you’re likely to crash into something. Keep track of your analytics, review them regularly, and use them to improve your social media strategy. Ignoring your analytics can lead to missed opportunities and wasted resources.
✅Do: Keep learning and evolving
Social media is like a toddler: it’s constantly changing, growing, and throwing tantrums. You need to keep learning and evolving to stay ahead of the game. Attend webinars, read industry blogs, and follow thought leaders in your niche. And don’t be afraid to try new things, as long as they’re aligned with your goals and values. After all, life is too short to be boring on social media.
In conclusion, social media marketing can be fun and rewarding, as long as you follow the dos and don’ts. Define your goals, engage with your audience, post consistently, use visuals, analyse your results, and keep learning and evolving. And remember: if you think you could use a hand with your social strategy, let’s chat!