14 essential stats from the latest UK social media research to help benchmark your planning
By if-admin | January 3, 2012
Whether you’re planning your tactical social media campaign or reengineering your business for the social consumer, social media research is invaluable in setting benchmarks. They help you manage expectations, isolate priorities and best of all, define KPIs that set the evaluation bar.
But there is a dearth of UK and European focused research resources. Apart from econsultancy’s marvellous internet stats compendium, it can be quite difficult to find individual studies without scouring Google for days!
So to make it easy, below are highlights of the latest social media research, with links to original studies. Better still, they are in 140 characters or less, and very tweetable, if you fancy sharing a few insights.
1.During 2011 there were 228 billion UK Internet visits to websites and 28 billion hours spent online Source: Experian Hitwise Dec 2011 https://bit.ly/uMRrri Tweet
2. 87% of UK businesses will invest more in social media in 2012 Source: Royal Bank Of Scotland (RBS), Dec 2011. Reported in The Scotsman https://bit.ly/th7heE Tweet
3. Almost two thirds (64%) of companies say they are now beyond the experimental phase compared to 54% a year ago Source: econsultancy Nov 2011 https://bit.ly/to9Je7 Tweet
4. Only 48% of UK companies use social media, compared to 72% in the US and 83% in China Source: KPMG, May 2011 https://bit.ly/sD194p Tweet
5. Only 6% of business owners are monitoring social media to better understand their customers Source: Sage UK Dec 2011 https://bit.ly/w0hXfS Tweet
6. 60% of organisations have not yet implemented internal social media training and governance models Source: econsultancy Nov 2011 https://bit.ly/to9Je7 Tweet
7. 25% of marketers regard social signals as ‘very important’ for search rankings, but 57% think it will be important in 3 years Source: Quarterly Digital Intelligence Briefing Dec 2011 https://bit.ly/umrYAO Tweet
8. 43% of UK women agreed that they often find out about new breaking stories first via social networks; compared to 27% of men Source: Ofcom Dec 2011 https://bit.ly/sIjKCm Tweet
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