Whether you’re planning your tactical social media campaign or reengineering your business for the social consumer, social media research is invaluable in setting benchmarks. They help you manage expectations, isolate priorities and best of all, define KPIs that set the evaluation bar.
But there is a dearth of UK and European focused research resources. Apart from econsultancy’s marvellous internet stats compendium, it can be quite difficult to find individual studies without scouring Google for days!
So to make it easy, below are highlights of the latest social media research, with links to original studies. Better still, they are in 140 characters or less, and very tweetable, if you fancy sharing a few insights.
7. 25% of marketers regard social signals as ‘very important’ for search rankings, but 57% think it will be important in 3 years
Source: Quarterly Digital Intelligence Briefing Dec 2011 https://bit.ly/umrYAO
And on the media front….
And just because…
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