Social Media Training – Just do it…

As brands adopt and implement more social media marketing in house, so the demand for enhancing social skills and capabilities is growing.

But building social capabilities takes more than a one day training course.  Perfecting your social media skills means doing it. Social media is a vocational discipline – it is best learnt with action. Simply because social is, well, social. It is about people and the nuances in behaviours, conversations and etiquette that can only be picked up by living and breathing the communication.

A chat the other day with our insights analyst, Melissa, is a case in point. We were talking about unearthing conversation trends for a client.  “It’s about instinct”, she said. And went on to explain how she reads the chatter to get a ‘feel’ for the direction of conversations, as much as she analyses the data.

Adopting a social approach to communication requires ongoing immersion. It needs a proper internal programme of mentoring, support and leadership. It needs knowledge drivers and they fall into three core areas:

Social People are Mr (or Mrs) Motivators

It suffices to say that social media is all about people. And never more so than internally where you need champions to help make the change. In any organisation you need at least two types of motivators to ensure social media uptake. The  evangelist, or better still the change catalyst (thank you @andismit), that drives momentum and inspires change. And the leaders. The senior executives who want the business to change and are prepared to lead by example.

Process at the heart of social

The social media leader also plays a significant role in ensuring business and marketing processes are evolved to meet social communication. It is the  changes in practices that create the biggest differences. People want to learn how to do things better, and processes can facilitate and liberate exploration and innovation.

Social Media Enablers

Social media needs technology enablers. Even in its most basic form, companies wanting to develop social skills need to have monitoring tools. Whether they are paid or free, someone needs to choose and someone needs to understand how to maximise them. Then there is social CRM, workflow and productivity tools and simply new and emerging platforms.

We have been delivering social media training for a few years now on the certificate and diploma for the Institute of Direct Marketing; with the Chartered Institute of Marketing; and in our work with many brands. It is clear that those students that get support – so they can go and practice and play with social media – go on to execute successful social media initiatives.

Latest Posts

TikTok is continuing its push into livestreaming by testing a brand new feature called Fan Clubs. This update is designed to encourage more interaction between creators and their audiences, by turning livestreams into a more gamified and community-driven experience. With livestream shopping already booming in markets like China, TikTok is…
Read More
We didn’t make it to Cannes Lions this year. No rosé by the marina. No sunburnt schmoozing. But that doesn’t mean we missed the plot. Because beneath the yacht selfies and the sea of sequins, there were big signals. Clarity. And, dare I say it, a few quiet…
Read More
Social media marketing is a powerful tool for businesses to engage with their audience, build brand awareness, and drive conversions. However, with the sheer volume of content being shared every second, standing out requires more than just posting – it demands efficient, high-quality design. In today’s blog, we’ll explore key…
Read More