Social media trends to watch out for in 2022

December 2, 2021

Marketers, it’s that time of the year again. With less than a month until New Years, we’re looking ahead at trends that will dominate in 2022 on social media.

 

  1. TikTok remains the biggest influence on social

 

In 2020, TikTok was the world’s most downloaded app, with more and more consumers choosing to use the platform. Experts predict that its fast growth will continue in the next year too.

 

  1. Reaching new audiences

 

Reports say that 76% of marketers will change their goals in 2022, with the top priority being increasing brand awareness and reaching new audiences.

 

  1. More social media expertise

 

As we enter 2022, companies are looking for more effective tools for generating revenue. They’ve started to recognise dedicated social media hires as a powerful way to grow their business and be part of conversations.

 

  1. Augmented Reality (AR)

 

After proving its effectiveness in past few years, experts believe that more brands will start using AR in 2022 to enable consumers to test products before purchase.

 

  1. More usage of Instagram and Twitter in the B2B space

 

The power of Instagram and Twitter in the social media space is undoubtable. As those platforms continue to succeed, more marketers from the B2B industry will start investing in both channels in the next year.

 

  1. Influencer marketing

 

Perhaps nobody will be surprised to hear that influencer marketing remains a strong avenue to explore in 2022. However, it will be important for brands to align with the influencers that make the most sense for their offerings. This will include influencers with potentially smaller but more engaged audiences, and those who specialise in more niche topics.

 

  1. Social selling will grow

 

Businesses have worked hard to improve shopping experiences so that users can purchase products without ever leaving their sites. As we head into 2022, more brands will leverage social selling to reach potential new prospects.

 

Choosing the right social media marketing for your business is essential. Don’t get lost. Work with an experienced partner – like us! Get in touch today!

Latest Posts

Spring is finally here, the season of renewal, lighter days, and fresh creative energy. TikTok comes alive with blossoming trends, dreamy sounds, and feel-good content that mirrors the mood outside. It’s the perfect moment for brands to shake off the winter blues and reconnect with audiences in a playful, human,…
Read More
As a graphic designer in social media, your job often feels like a race against the clock. You need eye-catching visuals, trending audio, slick motion graphics, and impactful sound effects, and you need them all for yesterday. But while speed is essential, cutting corners on copyright is never an option.
Read More
We’ve all been there. You’ve pulled a marketing campaign apart, wrangled the data, triple-checked your charts, and packaged it into a tidy little deck. You hit your KPIs. You even exceeded your objectives. But in the boardroom? Silence. A polite nod. Maybe a vague comment about the branding. Because data…
Read More