Social platform video comparison

October 27, 2016

It’s been said that a picture is worth a thousand words, and a video is basically lots of pictures, right?

Every social platform has it’s own video content processes and rules, many of which are prone to change at the drop of a hat, effecting metrics and stats across the board.

So with that in mind let’s review how each social platform handles and delivers video content to users in 2016, from maximum length to auto-play function, here is a useful chart to help keep track of exactly how your video content will perform.

hm41-blog-infpgraphic

Sources:
https://uk.businessinsider.com/how-facebook-snapchat-youtube-vine-instagram-twitter-count-video-views-2016-10/#there-are-lots-of-things-to-consider-autoplay-time-spent-viewability-and-which-platform-the-user-is-on-3

https://marketingland.com/social-video-chart-your-at-a-glance-guide-to-7-major-platforms-130472

Latest Posts

Content shared by your employees is getting shared far more than your branded content – so it makes sense to empower your staff to post more, right? The data is in – employee advocacy is a MUST. While only 3% of employees share content about their company, those shares are…
Read More
Oh, it’s so easy to talk Thought Leadership  It’s not so easy to make it happen  Thought leadership is how you build trust through expertise. You show your working, go deep on the messy bits, and nudge behaviour change over time. It’s the essential core of the way modern buyers…
Read More
Instagram has recently introduced a new feature called “Competitive Insights” within its Professional Dashboard. This update gives business and creator accounts another way to understand and compare how their profiles are performing on the platform. The new tool lets you compare your account with up to ten…
Read More