Social Snapshot – 01.02.2023

February 1, 2023

Navigating the ever-changing landscape of social media can be a challenge, but take a deep breath—we’ve got you covered! Let us take the reins and deliver the most relevant social media news right to your fingertips. 👇

LinkedIn introduces new newsletter discovery tools 🛠

These tools allow users to search for and discover newsletters related to their interests and industry. The addition of these tools aims to provide users with more personalised content recommendations and help them stay informed about current trends and developments in their field. Find out more here.

TikTok adds new video insights 📈

The data suggests that videos with clear and concise messaging, inclusive representation, and engaging music tend to perform best. Additionally, TikTok’s algorithm prioritises relevant content that resonates with its audience, so marketers should consider cultural trends and current events when creating ads. Find out more here.

Twitter CoTweets fly off into the sunset 🌅

Collaborative tweets which allowed multiple users to contribute to a single tweet in real-time has been discontinued. The reason for cancelling the experiment has not been specified, but it may have been due to technical difficulties or a lack of user engagement. Find out more here.

Craving more social media news? Check out the previous social snapshots you might have missed here!

Latest Posts

The era of UGC driving rumbles on – with LinkedIn now saying that content generated by individual profiles is proving more effective for B2B lead/sales generation than business pages. Yes, people buy from people so we can understand this logic. We’re more likely to engage with a personal post than…

You know what’s oddly cheering. Most brands have loads of proof that they’re worth buying. By proof I mean the specifics that make a claim believable when someone repeats it to a friend, or a colleague, or their partner on the sofa. Customer stories with detail. Before-and-after that feels properly…

If you work in social media, staying informed isn’t optional. It’s part of the job. Trends, platform changes, cultural moments, crises, memes, conversations, they all shape what we publish and how it’s received. Being aware of what’s happening in the world helps us create content that’s relevant, sensitive, and credible.