Social Snapshot – 01.02.2023

February 1, 2023

Navigating the ever-changing landscape of social media can be a challenge, but take a deep breath—we’ve got you covered! Let us take the reins and deliver the most relevant social media news right to your fingertips. 👇

LinkedIn introduces new newsletter discovery tools 🛠

These tools allow users to search for and discover newsletters related to their interests and industry. The addition of these tools aims to provide users with more personalised content recommendations and help them stay informed about current trends and developments in their field. Find out more here.

TikTok adds new video insights 📈

The data suggests that videos with clear and concise messaging, inclusive representation, and engaging music tend to perform best. Additionally, TikTok’s algorithm prioritises relevant content that resonates with its audience, so marketers should consider cultural trends and current events when creating ads. Find out more here.

Twitter CoTweets fly off into the sunset 🌅

Collaborative tweets which allowed multiple users to contribute to a single tweet in real-time has been discontinued. The reason for cancelling the experiment has not been specified, but it may have been due to technical difficulties or a lack of user engagement. Find out more here.

Craving more social media news? Check out the previous social snapshots you might have missed here!

Latest Posts

Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.

Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…