SOCIAL SNAPSHOT – 01.06.2022

June 1, 2022
Social snapshot- Latest social media news

It’s that time of the week again! Take a look at the latest happenings in the world of social media 👇

TikTok introduces new Content Marketing Partners 

TikTok is introducing the TikTok Marketing Partners Program’s, adding a new set of social media management platforms to it. This will allow social media managers to post on TikTok directly from their favorite Social Media Management tools, like Brandwatch, Dash Hudson, Emplifi, Hootsuite, Khoros, Later, Sprinklr, or Sprout Social. 

Find out more here. 

Twitter adds a new option to pin their Community Tweets on web

Twitter has added a new way to pin tweets within communities, allowing admins to pin tweets at the top of a community tab on iOS and Android. 

Find out more here.

TikTok announces new initiatives for Pride Month 

TikTok is celebrating the LGBTQIA+ community on the platform with new initiatives. This will include a lineup of #ForYourPride in-app programming, TikTok LIVEs and the announcement of their 2022 LGBTQ+ Trailblazers.

Find out more here. 

LinkedIn launches “Mythbusting the Feed” series 

LinkedIn is publishing “Mythbusting the Feed”, a new series of blog posts to help users better understand the platform and to provide greater insights and more transparency into how LinkedIn works. 

Find out more here.

Latest Posts

The hidden AI layer between your brand and your buyers Every marketer I speak to is talking about how they use AI. Very few are talking about the AI they cannot see. While we are all busy playing with tools and prompts, LinkedIn, Meta, TikTok, YouTube, Reddit, X, Snapchat and…
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Instagram has rolled out another exciting update, and this one is all about making Reels easier, smoother, and far more fun to create. Whether you use Reels for your business, personal brand, or simply to share moments with friends, these new camera improvements are designed to help…
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How can CMOs stop Q4 paid social costs from spiralling? CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.
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