SOCIAL SNAPSHOT – 01.06.2022

June 1, 2022

Social snapshot- Latest social media news

It’s that time of the week again! Take a look at the latest happenings in the world of social media 👇

TikTok introduces new Content Marketing Partners

TikTok is introducing the TikTok Marketing Partners Program’s, adding a new set of social media management platforms to it. This will allow social media managers to post on TikTok directly from their favorite Social Media Management tools, like Brandwatch, Dash Hudson, Emplifi, Hootsuite, Khoros, Later, Sprinklr, or Sprout Social.

Find out more here.

Twitter adds a new option to pin their Community Tweets on web

Twitter has added a new way to pin tweets within communities, allowing admins to pin tweets at the top of a community tab on iOS and Android.

Find out more here.

TikTok announces new initiatives for Pride Month

TikTok is celebrating the LGBTQIA+ community on the platform with new initiatives. This will include a lineup of #ForYourPride in-app programming, TikTok LIVEs and the announcement of their 2022 LGBTQ+ Trailblazers.

Find out more here.

LinkedIn launches “Mythbusting the Feed” series

LinkedIn is publishing “Mythbusting the Feed”, a new series of blog posts to help users better understand the platform and to provide greater insights and more transparency into how LinkedIn works.

Find out more here.

Latest Posts

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.

Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…

Yep – it’s a 101 for finding out if your B2B social campaigns and content are delivering. Think you know it all? Think again. The sands of marketing are shifting…again. Aligning metrics and business objectives. Most B2B marketers can tell you the engagement rate. And they certainly know the level…