SOCIAL SNAPSHOT – 01.06.2022

June 1, 2022

Social snapshot- Latest social media news

It’s that time of the week again! Take a look at the latest happenings in the world of social media 👇

TikTok introduces new Content Marketing Partners

TikTok is introducing the TikTok Marketing Partners Program’s, adding a new set of social media management platforms to it. This will allow social media managers to post on TikTok directly from their favorite Social Media Management tools, like Brandwatch, Dash Hudson, Emplifi, Hootsuite, Khoros, Later, Sprinklr, or Sprout Social.

Find out more here.

Twitter adds a new option to pin their Community Tweets on web

Twitter has added a new way to pin tweets within communities, allowing admins to pin tweets at the top of a community tab on iOS and Android.

Find out more here.

TikTok announces new initiatives for Pride Month

TikTok is celebrating the LGBTQIA+ community on the platform with new initiatives. This will include a lineup of #ForYourPride in-app programming, TikTok LIVEs and the announcement of their 2022 LGBTQ+ Trailblazers.

Find out more here.

LinkedIn launches “Mythbusting the Feed” series

LinkedIn is publishing “Mythbusting the Feed”, a new series of blog posts to help users better understand the platform and to provide greater insights and more transparency into how LinkedIn works.

Find out more here.

Latest Posts

A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…

In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…

The social commerce system behind 6x ROAS A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods brands often sitting between 2x…