Social Snapshot – 01.07.20

As always, the world of social media is non-stop with news and platform updates. And of course, this week is no different! So, dive right in and find out the latest happenings with our Social Snapshot…

 

Facebook’s announced another algorithm change.

Another week, another algorithm change. This week, Facebook has announced a new algorithm for News stories, prioritising ‘original reporting’ and ‘transparent authorship’.

Find out more here.

 

LinkedIn adds a new reaction.

COVID-19 has seen a lot of individuals sadly lose their jobs and ultimately turning to LinkedIn in hope for a new venture. To help users support one another, LinkedIn has launched a new ‘Support’ reaction, as well as adding an ‘Open-to-Work’ & ‘Offer Help’ feature.

Find out more here.

 

Christmas is coming early on Pinterest.

Pinterest has published a new report which details a spike in Christmas-related searches. Compared to last year, Christmas searches shot up +77% in April – so marketers, you might need to start planning early!

Find out more here.

 

Socialbakers releases Q1 report.

Socialbakers has released its Q1 Social Media Trends Report 2020, looking into conversations and brand reactions to COVID-19, as well as updated paid and organic benchmarks.

Find out more here.

 

Facebook updates monetisation programme.

First launched in 2018, Facebook is broadening its fan subscription tools for gamers and online creators to make money.

Find out more here.

 

YouTube’s updating its analytics.

To help creators understand video performance better, YouTube is updating its video analytics display, providing more specific information, and allowing users to update their approach and maximise results.

Find out more here.

Latest Posts

With B2B sales funnel focusses being so ABM orientated, how do marketing teams transfer this into social? Is LinkedIn the only answer? Maybe…but in some cases – maybe not. Firstly – let’s address the elephant in the room. It feels like there’s a real cost-pinch when it comes to marketing…
Read More
Social is scary enough: October’s frights that unlock Q4 growth I was going to write a Halloween screamer. But honestly, social is terrifying on a normal week, even when you’re not under pressure for Q4 growth. Algorithms lurch like zombies. AI keeps creeping around in corners. So, before I ham…
Read More
It seems Meta has done it again – taking inspiration from TikTok and adding another new feature to Instagram. This time, it’s something many of us have probably wished for: a Watch History tool. Late last week, Instagram’s boss, Adam Mosseri, announced that users will now be…
Read More