Social Snapshot – 01.07.20

July 1, 2020

As always, the world of social media is non-stop with news and platform updates. And of course, this week is no different! So, dive right in and find out the latest happenings with our Social Snapshot…

Facebook’s announced another algorithm change.

Another week, another algorithm change. This week, Facebook has announced a new algorithm for News stories, prioritising ‘original reporting’ and ‘transparent authorship’.

Find out more here.

LinkedIn adds a new reaction.

COVID-19 has seen a lot of individuals sadly lose their jobs and ultimately turning to LinkedIn in hope for a new venture. To help users support one another, LinkedIn has launched a new ‘Support’ reaction, as well as adding an ‘Open-to-Work’ & ‘Offer Help’ feature.

Find out more here.

Christmas is coming early on Pinterest.

Pinterest has published a new report which details a spike in Christmas-related searches. Compared to last year, Christmas searches shot up +77% in April – so marketers, you might need to start planning early!

Find out more here.

Socialbakers releases Q1 report.

Socialbakers has released its Q1 Social Media Trends Report 2020, looking into conversations and brand reactions to COVID-19, as well as updated paid and organic benchmarks.

Find out more here.

Facebook updates monetisation programme.

First launched in 2018, Facebook is broadening its fan subscription tools for gamers and online creators to make money.

Find out more here.

YouTube’s updating its analytics.

To help creators understand video performance better, YouTube is updating its video analytics display, providing more specific information, and allowing users to update their approach and maximise results.

Find out more here.

Latest Posts

Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.

Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…