Social Snapshot – 01.09.2021

September 1, 2021

It’s that time of the week again! Grab a coffee as we take you through our social snapshot of everything you need to know about what’s new in social media.

LinkedIn is shutting down LinkedIn Stories
LinkedIn has announced that is shutting down the Stories experience on the platform by the end of September and will work on a new ‘reimagined’ video experience for users.
Find out more here.

Instagram will require users to provide their date of birth
In order to better protect younger users and create safer experiences, Instagram will now ask people to enter their date of birth on the platform.
Find out more here.

Clubhouse adds spatial audio
Clubhouse announced that it’s now rolling out spatial audio feature to create a better sound experience and replicate real life chat to make conversations feel more realistic.
Find out more here.

And more from Clubhouse, the platform Launches “Creator Commons”
Clubhouse is launching “Creator Commons”, a new resource hub that includes guides and tips to help creators with their platform strategy.
Find out more here.

TikTok launches quick “Promote” Ad option
To help businesses reach more people, TikTok has announced that is rolling out its “Promote” option to all business users, allowing them to turn any organic TikTok into an ad directly in the app.
Find out more here.

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Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.

Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…