Social Snapshot – 01.11.2023

November 1, 2023

It’s time for another social snapshot! Find out what you may have recently missed in the fast-paced world of social media:

Turning TikTok Audiences into Customers: New Salesforce Integration

TikTok has introduced a lead generation integration with Salesforce Marketing Cloud to help advertisers convert TikTok audiences into customers. This integration allows for real-time lead transfer, no-code setup, and quick follow-up. It simplifies the conversion funnel and enhances the chances of lead conversion. Businesses can access this integration on Salesforce’s AppExchange. It’s a valuable tool for tapping into TikTok’s user base and improving lead generation. Discover details here.

Maximising Post-Holiday Marketing: TikTok’s Q5 Playbook

TikTok is encouraging marketers to focus on the Q5, or post-holiday, season. During this time, TikTok users are highly engaged, with many planning to spend more time shopping and downloading apps on the platform. Marketers can leverage this post-holiday surge for self-care and tech-related purchases. The Q5 playbook provides strategies to extend holiday campaigns, gear up for Q1, and enhance mobile app performance. Find out more here.

Simplified Ad Creation: Instagram’s New Marketing API Features

Meta has extended the Instagram Marketing API’s capabilities to enable third-party platforms to use product tags in ad scheduling and posting. This update simplifies the ad creation process, offering more customisation options for marketers. Instagram previously introduced Search Ads and Stories scheduling features. These enhancements make it easier for social media managers to manage Instagram ads and content effectively. Learn more here.

Instagram Tests Collaborative Carousel Posts for Enhanced Engagement

Instagram is testing a collaborative carousel post feature, allowing users to invite others to contribute photos or videos. The original creator can approve or reject submissions, and the post appears only on their timeline. This feature promotes group engagement and aligns with Instagram’s focus on more intimate, direct interactions. It’s currently in testing with select users. View an example here.

Take a look back at all our social snapshots here!

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