Social Snapshot – 01.12.2021

It’s that time of the week! Grab a coffee as we take you through our social snapshot of everything you need to know about what’s new in social media

 

TikTok is testing a new ‘Business Registration’ 

TikTok business profile managers are now able to access the new business registration option in their Business Suite settings.

Find out more here.

 

Instagram launches live test of longer videos in stories

Instagram has now officially launched a live test of 60-second videos in Stories.

Find out more here.

 

Twitter tests new festive features to try over the holidays

Twitter Blue subscribers may soon have some new festive features to try, with a new set of app icons.

Find out more here.

 

Instagram’s users will see video become the focus of the main feed display

Instagram feed will be a combined display of relevant image posts, Stories, Reels and Video content, all displayed on a full screen.

Find out more here.

 

TikTok is testing letting users tag other people in their videos

TikTok tests option to tag other profiles in your video clips as a new way to boost engagement.

Find out more here.

Latest Posts

£38m pipeline in 12 weeks. That was the outcome of a programme for a large tech B2B brand built on a fairly unfashionable idea. Instead of filling social and event content with the messages the brand most wanted to push, we built it around the questions buyers were genuinely trying…
Read More
Whether it’s for consumer products or B2B lead driving, Reddit has found its footing as a key platform for reaching audiences far and wide. And the best part is – it’s cheap to advertise on. 121m daily active users in Q4 of 2025 (up 19% on the year before) means…
Read More
When your social is too polished to trust AI is helping marketers move faster. Fair enough. The bigger issue is that it can make weak strategy look polished enough to slip through unchallenged. AI is now embedded in the day job. GWI says 84% of advertisers and marketers in the…
Read More