Social Snapshot – 01.12.2021

December 1, 2021

It’s that time of the week! Grab a coffee as we take you through our social snapshot of everything you need to know about what’s new in social media

TikTok is testing a new ‘Business Registration’

TikTok business profile managers are now able to access the new business registration option in their Business Suite settings.

Find out more here.

Instagram launches live test of longer videos in stories

Instagram has now officially launched a live test of 60-second videos in Stories.

Find out more here.

Twitter tests new festive features to try over the holidays

Twitter Blue subscribers may soon have some new festive features to try, with a new set of app icons.

Find out more here.

Instagram’s users will see video become the focus of the main feed display

Instagram feed will be a combined display of relevant image posts, Stories, Reels and Video content, all displayed on a full screen.

Find out more here.

TikTok is testing letting users tag other people in their videos

TikTok tests option to tag other profiles in your video clips as a new way to boost engagement.

Find out more here.

Latest Posts

The era of UGC driving rumbles on – with LinkedIn now saying that content generated by individual profiles is proving more effective for B2B lead/sales generation than business pages. Yes, people buy from people so we can understand this logic. We’re more likely to engage with a personal post than…

You know what’s oddly cheering. Most brands have loads of proof that they’re worth buying. By proof I mean the specifics that make a claim believable when someone repeats it to a friend, or a colleague, or their partner on the sofa. Customer stories with detail. Before-and-after that feels properly…

If you work in social media, staying informed isn’t optional. It’s part of the job. Trends, platform changes, cultural moments, crises, memes, conversations, they all shape what we publish and how it’s received. Being aware of what’s happening in the world helps us create content that’s relevant, sensitive, and credible.