Social Snapshot – 01.12.2021

December 1, 2021

It’s that time of the week! Grab a coffee as we take you through our social snapshot of everything you need to know about what’s new in social media

TikTok is testing a new ‘Business Registration’

TikTok business profile managers are now able to access the new business registration option in their Business Suite settings.

Find out more here.

Instagram launches live test of longer videos in stories

Instagram has now officially launched a live test of 60-second videos in Stories.

Find out more here.

Twitter tests new festive features to try over the holidays

Twitter Blue subscribers may soon have some new festive features to try, with a new set of app icons.

Find out more here.

Instagram’s users will see video become the focus of the main feed display

Instagram feed will be a combined display of relevant image posts, Stories, Reels and Video content, all displayed on a full screen.

Find out more here.

TikTok is testing letting users tag other people in their videos

TikTok tests option to tag other profiles in your video clips as a new way to boost engagement.

Find out more here.

Latest Posts

Truth on Fire, and Brands Are in the Line of It We’re all in the truth business now. At Somerset House, on a chilly evening in June, I joined a panel to unpack the uncomfortable realities of misinformation and disinformation, and what brands can do about it. The session was…

Yes, that is me being a bit obvious, but sometimes you need to be a bit blunt. Social is where buyers research, where conversion journeys begin, and where measurable business outcomes are shaped. And yet too often, it’s still seen as secondary to ‘real’ marketing. This newsletter edition…

Reddit may have been in the shadows of other social platforms for years – in fact, the debate is on as to whether it’s a social platform at all – but one thing is for sure, the B2B buyer and marketeer are finding it a safe haven for research and…