Social Snapshot – 01.12.2021

December 1, 2021

It’s that time of the week! Grab a coffee as we take you through our social snapshot of everything you need to know about what’s new in social media

 

TikTok is testing a new ‘Business Registration’ 

TikTok business profile managers are now able to access the new business registration option in their Business Suite settings.

Find out more here.

 

Instagram launches live test of longer videos in stories

Instagram has now officially launched a live test of 60-second videos in Stories.

Find out more here.

 

Twitter tests new festive features to try over the holidays

Twitter Blue subscribers may soon have some new festive features to try, with a new set of app icons.

Find out more here.

 

Instagram’s users will see video become the focus of the main feed display

Instagram feed will be a combined display of relevant image posts, Stories, Reels and Video content, all displayed on a full screen.

Find out more here.

 

TikTok is testing letting users tag other people in their videos

TikTok tests option to tag other profiles in your video clips as a new way to boost engagement.

Find out more here.

Latest Posts

In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…
Read More
The social commerce system behind 6x ROAS A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods brands often sitting between 2x…
Read More
Why CMOs need to stop treating paid social like a media buy, and start treating it as a commercial system B2B paid social is still being bought like a campaign, but judged like a revenue system. That mismatch is where the frustration starts. The campaign performs on paper, but the…
Read More