Social Snapshot -02.03.2022

March 2, 2022

With so many social news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media:

Pinterest celebrates Women’s History Month by launching a new program

Pinterest marks the Women’s History Month with a new support announcement that will see ten female-owned businesses receive funding, training and more as part of its Pinterest Elevates program.

Find out more here.

Instagram launches captions for feed videos

Instagram has now taken the next step, with the addition of auto-generated captions in Instagram feed videos.

Find out more here.

TikTok is rolling out longer 10-minute video uploads to all users globally

The platform has confirmed that longer video uploads will be available to all users across the globe

Find out more here.

Reddit launches a new Discovery tab

Reddit introduces a new Discovery tab allowing users to connect to more content relevant to their interests. The new tab builds on the current Communities one to provide customised recommendations, based on users’ usage.

Find out more here.

Latest Posts

The hidden AI layer between your brand and your buyers Every marketer I speak to is talking about how they use AI. Very few are talking about the AI they cannot see. While we are all busy playing with tools and prompts, LinkedIn, Meta, TikTok, YouTube, Reddit, X, Snapchat and…

Instagram has rolled out another exciting update, and this one is all about making Reels easier, smoother, and far more fun to create. Whether you use Reels for your business, personal brand, or simply to share moments with friends, these new camera improvements are designed to help…

How can CMOs stop Q4 paid social costs from spiralling? CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.