Social Snapshot – 02.09.2020

September 2, 2020

A lot has happened in social this week. Whether it’s a new feature, guide, or masterclass, it’s something you need to know! Stick with us and you’ll be up to speed in no time…

LinkedIn publishes new guide.

Many marketers, especially B2B businesses, use LinkedIn ads but may not be using the platform’s tools to the best of their ability. LinkedIn’s latest guide details how to best use its tools for brand building & lead gen.

Find out more here.

Twitter launches “quote tweet”

To help users keep conversations flowing, back in May, Twitter separated ‘Retweets’ and ‘Retweets with Comments’. But it now has a new name. Introducing “Quote Tweets”.

Find out more here.

Educating TikTok

After launching TikTok for Business back in June, many brands have jumped on the bandwagon, but are still figuring out their strategies. This week, TikTok announced it’s offering a free education session all about branded AR effects.

Find out more here.

New Google licensed labels

When it comes to using images online, marketers know you can’t just use ANY image, it needs to have the correct licensing. To help avoid any disastrous run-ins, Google has added new labels to its search tools for people to find images that can be used, legally.

Find out more here.

Facebook launches new courses

Facebook’s Blueprint Education Program is great to help marketers develop their skills and better understand the platform. This week, it announced a new eLearning program for community managers, to make the most of groups and how to best manage interactions.

Find out more here.

Twitter tests trending examples

It can be annoying when you see something or someone trending on Twitter but can’t figure out what’s happened or why. So, to help, Twitter is testing out example displays next to each trending topic to provide context.

Find out more here.

Latest Posts

B2B marketing feels slower because you’re selling to a buying group, not a decision maker. Forrester says the average buying decision involves 13 people and 89% of purchases involve two or more departments. Add three generations with different trust cues and you get rework, internal debate, and “one more version” forever. Buyers are also doing more research without sales, which makes guessing expensive. This LinkedIn Live with Tejal Patel is about buyer behaviour, trust cues, and what social is doing in research and validation, so you can build one narrative that travels across the group and saves your team time.

We’re only a couple of weeks into 2026, and social already feels…different, in the best way possible. This year isn’t just about flashy new features or the next viral sound; it’s about making the internet feel more human, more useful, and a lot less exhausting.

Buyers are hunting answers, and social is deciding who they trust The short answer Mahoosive behaviour change for customers is already here. Search is being replaced by an answer layer, and social is feeding it. When Google’s AI Overviews show up, people click less, sessions end sooner, and your carefully-crafted…