Social Snapshot – 02.09.2020

A lot has happened in social this week. Whether it’s a new feature, guide, or masterclass, it’s something you need to know! Stick with us and you’ll be up to speed in no time…

 

LinkedIn publishes new guide.

Many marketers, especially B2B businesses, use LinkedIn ads but may not be using the platform’s tools to the best of their ability. LinkedIn’s latest guide details how to best use its tools for brand building & lead gen.

 

Find out more here.

 

Twitter launches “quote tweet”

To help users keep conversations flowing, back in May, Twitter separated ‘Retweets’ and ‘Retweets with Comments’. But it now has a new name. Introducing “Quote Tweets”.

 

Find out more here.

 

Educating TikTok

After launching TikTok for Business back in June, many brands have jumped on the bandwagon, but are still figuring out their strategies. This week, TikTok announced it’s offering a free education session all about branded AR effects.

 

Find out more here.

 

New Google licensed labels

When it comes to using images online, marketers know you can’t just use ANY image, it needs to have the correct licensing. To help avoid any disastrous run-ins, Google has added new labels to its search tools for people to find images that can be used, legally.

 

Find out more here.

 

Facebook launches new courses

Facebook’s Blueprint Education Program is great to help marketers develop their skills and better understand the platform. This week, it announced a new eLearning program for community managers, to make the most of groups and how to best manage interactions.

 

Find out more here.

 

Twitter tests trending examples

It can be annoying when you see something or someone trending on Twitter but can’t figure out what’s happened or why. So, to help, Twitter is testing out example displays next to each trending topic to provide context.

 

Find out more here.

Latest Posts

It’s time for a reality check on what organic B2B social is delivering for you and your followers. Is it worth the time and effort you’re putting in? Chances are, it’s not. But there is a way to counter this… The reality check We recently did a presentation to one…
Read More
Make it weird, make it work Chaos culture is the internet’s new default language for attention. It sort of is an all-encompassing terms for absurd humour, fast cuts, deliberate mess, meme logic, and a kind of playful nonsense that’s very online. It’s significant because it matches how people behave now,…
Read More
A Graphic Designer’s Guide to Creating High-Performing Content on Reddit Reddit is not Instagram, it is not LinkedIn, and it certainly is not a glossy, brand-polished platform. Reddit is community-first, conversation-driven, and unapologetically honest. For graphic designers producing promoted assets or organic content, success on Reddit does not come from…
Read More