Social Snapshot – 02.11.2022

November 2, 2022

It might be difficult to keep up with the daily influx of new social media insights. We’ve got you covered, so relax! View the most recent social media news. 👇

Meta and the rise of the Creator Economy 📊

The Creator Economy is not a true economy, at least not yet. Check out the new report here.

YouTube introduces Primetime Channels 📺

Get more of your favourite content! Find out more here.

Snapchat announces integration with BigCommerce 👻

The option is projected to expand to more markets next year. Learn more here.

screenshot from BigCommerce announcement

Twitter Blue subscription changes and Verification Ticks for everyone 💙

Power to the people! Read more about the controversial reformation promises in this thread.

Want to know more? Check out more social snapshots here.

Latest Posts

The hidden AI layer between your brand and your buyers Every marketer I speak to is talking about how they use AI. Very few are talking about the AI they cannot see. While we are all busy playing with tools and prompts, LinkedIn, Meta, TikTok, YouTube, Reddit, X, Snapchat and…

Instagram has rolled out another exciting update, and this one is all about making Reels easier, smoother, and far more fun to create. Whether you use Reels for your business, personal brand, or simply to share moments with friends, these new camera improvements are designed to help…

How can CMOs stop Q4 paid social costs from spiralling? CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.