Social Snapshot – 02.11.2022

November 2, 2022

It might be difficult to keep up with the daily influx of new social media insights. We’ve got you covered, so relax! View the most recent social media news. 👇

Meta and the rise of the Creator Economy 📊

The Creator Economy is not a true economy, at least not yet. Check out the new report here.

YouTube introduces Primetime Channels 📺

Get more of your favourite content! Find out more here.

Snapchat announces integration with BigCommerce 👻

The option is projected to expand to more markets next year. Learn more here.

screenshot from BigCommerce announcement

Twitter Blue subscription changes and Verification Ticks for everyone 💙

Power to the people! Read more about the controversial reformation promises in this thread.

Want to know more? Check out more social snapshots here.

Latest Posts

A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…

In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…

The social commerce system behind 6x ROAS A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods brands often sitting between 2x…