Social Snapshot – 02.12.2020

December 2, 2020

It’s that time of the week again – time for your social snapshot! We’ve got you covered for the latest in all thing’s social media. So, sit back, enjoy and take it all in.

Facebook launches social good website

Facebook’s launched a new website ‘Social Good for Business’, which offers businesses a variety of tools and resource to help advance their business through social.

Find out more here.

2021 social media predictions

It’s that time of the year where everyone starts making predictions about what’s to come in the year that follows. Social media today has released 25 social media predictions for 2021.

Find out more here.

Twitter’s released holiday tips

As the holiday season has officially started, Twitter has released tips on promotion and outreach to help businesses stand out amongst the crowd this Christmas.

Find out more here.

Facebook News launch

Facebook has announced it will be launching its News tab in the UK in January, with many publishers already signed up.

Find out more here.

Latest Posts

The hidden AI layer between your brand and your buyers Every marketer I speak to is talking about how they use AI. Very few are talking about the AI they cannot see. While we are all busy playing with tools and prompts, LinkedIn, Meta, TikTok, YouTube, Reddit, X, Snapchat and…

Instagram has rolled out another exciting update, and this one is all about making Reels easier, smoother, and far more fun to create. Whether you use Reels for your business, personal brand, or simply to share moments with friends, these new camera improvements are designed to help…

How can CMOs stop Q4 paid social costs from spiralling? CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.