Social Snapshot – 03.02.2021

February 3, 2021

Here we go again! Another rundown of the latest happenings in social media from the past week. So, sit back, grab a coffee and enjoy another edition of Social Snapshot!

Twitter is caring for the customer

Online shopping is becoming increasingly popular and this means your digital customer support process is more important than ever! Luckily, Twitter has provided customer care tips to help maximise connection.

Find out more here.

Facebook tips for increasing brand loyalty

Covid-19 has sparked a decrease in brand loyalty amongst consumers. So, how do you win them back? Facebook has published a set of tips to help build brand relationships.

Find out more here.

Social celebrates Black History Month

As February is Black History Month, all of the big players on social have announced new programs and initiatives to celebrate!

Find out what they’re doing here.

Facebook testing topic exclusions

Facebook are testing advanced advertiser topic exclusion controls which will enable businesses to stop their ads appearing alongside certain topics in the news feed.

Find out more here.

Instagram tests changes to sharing stories

Instagram has begun testing removing the option to share feed posts within stories. This comes as IG wants users to better focus what they post within each element in order to help maximise engagement.

Find out more here.

Latest Posts

Yep – it’s a 101 for finding out if your B2B social campaigns and content are delivering. Think you know it all? Think again. The sands of marketing are shifting…again. Aligning metrics and business objectives. Most B2B marketers can tell you the engagement rate. And they certainly know the level…

Meta has started rolling ads into Threads timelines globally from late January 2026. That’s the moment Threads stops being a side app and becomes a paid, recommendation-led public square. Threads has passed 400 million monthly active users, and Meta has put daily actives at around 150 million. The strategic implication for B2C and B2B is the same; distribution gets easier to buy, credibility gets harder to earn. Threads rewards coherence in public conversation, how you answer, how you sound, how specific you are. Treat it as a trust surface, because that’s where decisions get shaped now.

Feeds are getting tired of “perfect”. A lot of the most interesting work going into 2026 is reacting against hyper-digital polish with visuals that feel more handled: scanned textures, mismatched elements, collecting layouts, and deliberate “imperfections” that make the human hand visible again. That matters for social, because audiences clock…