Social Snapshot – 03.02.2021

February 3, 2021

Here we go again! Another rundown of the latest happenings in social media from the past week. So, sit back, grab a coffee and enjoy another edition of Social Snapshot!

Twitter is caring for the customer

Online shopping is becoming increasingly popular and this means your digital customer support process is more important than ever! Luckily, Twitter has provided customer care tips to help maximise connection.

Find out more here.

Facebook tips for increasing brand loyalty

Covid-19 has sparked a decrease in brand loyalty amongst consumers. So, how do you win them back? Facebook has published a set of tips to help build brand relationships.

Find out more here.

Social celebrates Black History Month

As February is Black History Month, all of the big players on social have announced new programs and initiatives to celebrate!

Find out what they’re doing here.

Facebook testing topic exclusions

Facebook are testing advanced advertiser topic exclusion controls which will enable businesses to stop their ads appearing alongside certain topics in the news feed.

Find out more here.

Instagram tests changes to sharing stories

Instagram has begun testing removing the option to share feed posts within stories. This comes as IG wants users to better focus what they post within each element in order to help maximise engagement.

Find out more here.

Latest Posts

Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.

Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…